Brand Resources

Girl Scout Research Institute Research toggle arrow

The Girl Scouts Reseach Institute Impact Study - Executive Summary

The Girl Scouts Research Institute Impact Study (2-page)

Girl Scouts Research Institute - The State of Girls 2017: Emerging Truths and Troubling Trends

Girl Scouts Research Institute - State of Girls in New York

Girl Scouts Research Institute - The Girl Scouts Difference (2-page)

When Do I Need a Licensed Vendor for Merchandise? toggle arrow

Licensed Vendors must be used when merchandise is:

a. For resale/profit

b. To be given away at fee-based events or activities, including camp.

All promotional and marketing materials, products, and designs—both in print and online—must be GSUSA approved.

To utilize a licensed vendor, please send your info to Regina at rshaver@girlscoutshh.org

When Can I use a Non-Licensed Vendor for Merchandise toggle arrow

Registered Girl Scouts can use non-licensed vendors for printing or creation when merchandise is:

a. Not for resale / profit

b. Not involving fee-based activities, including camp

c. For internal/staff needs, recruitment, promotions, program materials, gifts, awards, or recognitions.

d. For troop/group/service units and purchased with group funds and given to every member at no cost.

Troop are free to use the logos as specifed below.

SU or Troop Website toggle arrow

While your local Girl Scout council (Girl Scouts Heart of the Hudson) has its own website, some Service Units within our council's jurisdiction choose to have websites of their own as well. If creating one, please adhere to these guidelines:

Include the GS Mission, Law, and Promise
Link to the GSHH Website
The Logo / Service Mark can be used with permission from council. E-mail jdonohue@girlscoutshh.org once your site is set up for review.
To use images of official insignia (including badges), e-mail trademarks@girlscouts.org
Adhere to the Girl Scout Color Scheme.

Creating Flyers/Handouts/Business Cards toggle arrow

Materials printed at home for the troop or Service Unit, or advertising a local event, can utilize the Girl Scout logo, service mark, trefoil, and other brand content without prior approval.

Any materials created for public consumption - such as a newspaper ad - must first be approved by the GSHH MarComm Department.

These recruitment flyers are editable and can be used by all. Please do not change the images, colors, logos, or fonts. Additionally, please feel free to utilise the DNA of a G.I.R.L. If you require additional assistance with a recruitment flyer please contact your Recruitment Manager or Customer Care. In order to have a recruitment flyer printed in large quantities, please put in your request at least 2 weeks before the date needed.

If you are printing them yourself, either print in color or in black and white on brightly colored paper.

Here is an editable template for business cards. Please add as much or as little personal or SU info to the card as you deem necessary. If you are having the cards printed by VistaPrint or another online source, here is an image file that fits requirements.

Facebook and Other Social Media toggle arrow

DO:

Follow GSHH on Facebook, Twitter, Instagram, and Pinterest
Share GSUSA and GSHH posts on your own personal pages / accounts or in your groups
Share photos and stories of your girls (with photo release permission)
Talk about your own GS Experience
Join groups for your Service Unit
Use Social Media to connect with the parents in your troops
Promote your FPS and Cookie Sale
Use as a resource to gather ideas, connect with volunteers across the country, and get feedback

DON’T

Believe everything you hear; double check your sources and ask if you have questions
Share personal information about yourself or your girls including addresses or meeting locations (unless it's in a closed private group)
Complain about a girl, troop, volunteer, or service unit problems where the world can see them
Include girl’s last names in posts
Air troop and SU problems for the world to see; complain about your parents or girls

How do I use logos? toggle arrow

The logo should appear on every flyer, letter, or product that communicates about Girl Scouts.
When centering the council servicemark, the full width should be centered.
Margin and/or clearance area around the service mark is determined by the height of the “g” in the service mark itself.
Never change the configuration of the Girl Scout or council logo.
The text portion should never be separated from the profiles.
Council servicemarks and acronyms should be used in the signature two-color lock-up: black and green. Text can be used in white when legibility is compromised.
Council acronyms are shorthand for the full council name. These should only be used extremely sparingly and only in cases where the full council servicemark does not fit
Never use acronyms to speak to any audience that does not consist of current members of Girl Scouts Heart of the Hudson.
The horizontal and vertical lockups have been created for maximum flexibility in small spaces and can be used interchangeably depending on the space available.

Writing Letters toggle arrow

DO:

Have the girls write their own letters
Deliver in person, in uniform, when possible
Explain what Girl Scouting, or the Bronze/Silver/Gold Award is as necessary
Write in first person and use an active voice
Double check for spelling and grammar errors
Get permission from Communications or Fund Development Department before using council's name and/or any GS logos. Letterhead can be provided upon request.

DON'T:

Use overly formal language
Ask for donations without approval from Fund Development
Ask for troop donations for anything other than a Higher Award

Please note: Girls should never be directly soliciting for funds; that’s contrary to NY State Law. If they are asking for donations for a Bronze, Silver, or Gold Award project, they should do so in person whenever possible, and bring someone over the age of 18 with them. They should get permission from our Fund Development dept. before doing this.

What Font Should I Use? toggle arrow

The official font for Girl Scout communications, flyers, products, and presentations is the Girl Scout font.
If the Girl Scout font is not available, or you are preparing an editable (non pdf) document that will need to be viewed by people who may not have access to the Girl Scout Font, the official generic font is Palatino Linotype
Text should only be in black or white.

What is the Best Way to Write about Girl Scouts? toggle arrow

Always use “Girl Scouts”—never “Scouts.”
Begin each level of Girl Scouts with “Girl Scout”-i.e., Girl Scout Daisy, Girl Scout Brownie, etc.
Girl Scouts as an organization is always singular, i.e., “Girl Scouts is the leading expert on girls’ healthy development.”
In talking about Girl Scout members, you can use a plural, i.e., “Girl Scouts in Dutchess County are selling cookies….”

Servicemarks and Trefoils for your use toggle arrow

Powerpoint Templates toggle arrow

Below are 2 power point templates for you to use for troop meetings, Service Unit meetings, or events. Each template has a PDF preview that you can view before downloading the Power Point file. To download the file, right click on the link and choose 'save as' to save to your computer and begin customizing the template.

Updated Girl Scout Powerpoint Template - Girl Scout Font

PDF Preview

Download Presentation (right-click, save as)

Update Girl Scout Powerpoint Template - PalatinoLinotype Font

PDF Preview

Download Presentation (right-click, save as)

Image Safety Guidelines toggle arrow

In order to keep girls safe, it's important to know whether or not you have permission to use images of our Girl Scouts! Most currently registered Girl Scouts and girls who have registered for staff-led Girl Scout events give permission to use images taken at Girl Scout activities to promote Girl Scouting. However, always be sure to check with troop leaders and parents in attendance.

If you are inviting a news reporter or videographer to your meeting / event, please make sure that all those who are in attendace are aware of their presence.

When non-Girl Scouts are invited to a private event, please be sure to get guardian consent before taking pictures of minors.

Uniform Guide toggle arrow

Daisy Girl Scouts toggle arrow

The Daisy tunic is pictured above—vests are also available. Download the Daisy Uniform Guide (PDF).

Place your first Journey awards at the bottom of your tunic. As you earn additional Journey awards, work your way up. If your Journey awards and badges don't fit on the front of your tunic or vest, you can wear them on the back.

In addition to the standard white and blue option, Daisies may choose to wear a full uniform ensemble, which includes a beanie and leggings or a skirt.

Daisy

Brownie Girl Scouts toggle arrow

Brownie

The Brownie vest is pictured above—sashes are also available. Download the Brownie Uniform Guide (PDF).

Place your first Journey awards at the bottom of your vest. As you earn additional Journey awards, work your way up. If your Journey awards and badges don't fit on the front of your vest or sash, you can wear them on the back.

In addition to the standard white and khaki option, Brownies may choose to wear a full uniform ensemble, which includes a Brownie shirt, beanie, tie, skort, and socks or tights.

Junior Girl Scouts toggle arrow

Junior

The Junior vest is pictured above—shashes are also available. Download the Junior Uniform Guide (PDF).

Place your first Journey awards at the bottom of your vest. As you earn additional Journey awards, work your way up. If your Journey awards and badges don't fit on the front of your vest or sash, you can wear them on the back.

Cadette Girl Scouts toggle arrow

Cadette

The Cadette vest is pictured above—sashes are also available. Download the Cadette Uniform Guide (PDF).

Place your first Journey awards at the bottom of your vest. As you earn additional Journey awards, work your way up. If your Journey awards and badges don't fit on the front of your vest or sash, you can wear them on the back.

Senior Girl Scouts toggle arrow

Ambassador

The Senior vest is pictured above—sashes are also available. Download the Senior Uniform Guide (PDF).

If your awards and badges don't fit on your vest or sash, you can wear them on the back.

Ambassador Girl Scouts toggle arrow

Ambassador

The Ambassador vest is pictured above—sashes are also available. Download the Ambassador Uniform Guide (PDF).

If your awards and badges don't fit on your vest or sash, you can wear them on the back.

These resources are available to leaders, Service Unit Teams, and current Girl Scouts in the Heart of the Hudson territory. All users must be currently registered and in good standing with the council. Failure to follow guidelines will limit permissions granted.

Girl Scouts Heart of the Hudson reserves the right to update these policies on an on-going basis without prior notification.

Council Finder

Brand Resources

Find Current Brand Assets (Social Media, Flyers, Templates, etc.) on the Brand Resrouces Rallyhood Hub