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Marketing Resources

Girl Scouts have so many wow-worthy stories to share!

EVERYONE in Girl Scouting has a role in protecting our name, our image, and our brand.

Your actions, words, social media posts, recruitments, and events represent you, your service unit, your council, and the larger Girl Scout movement. Whether you’re talking about Girl Scouts with your friends, wearing a GS shirt in public, or sharing photos of your troop on Facebook, you are all walking talking representations of what it means to be a Girl Scout and what this organization is and does.

Here are some resources to help you connect with local media and share how Girl Scouts are taking action in the Hudson Valley.

2022-2023 Flyers and Resources Coming Soon!

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Flyers and Handouts

Tips for Implementing Brand Refresh

These assets are available for use by all Volunteer Recruiters. 

General Girl Scout Information

Why Girl Scouts? - One Pager - English - Spanish

2022-2023 Recruitment Flyers - Customizable for your Recruitment Event

Program Level PDF Flyer Example Customizable Download
Daisy View Download
Brownie View  Download
Junior View Download
Multi-Level View Download
What About Colors?
The below colors are updated to reflect the 2021 Girl Scout Brand Refresh:
  • Green, black, and white should always be used as the predominant colors.
  • Girl Scout green is Hex #00b451
  • Star Green - #d5f267
  • Forest Green - #005640
  • In addition, age-level colors can also be used:

Daisy (River) - #1496d4 
Brownie (Brown) - #763a16        
Junior (Deep Purple) - #5c1f8b         
Cadette (Poppy) - #ff4438   
Senior (Flame) - #ff830c          
Ambassador (Gold) - #f7be00      
Volunteers (Stone) - #a8a8a8

Cookie Colors:

Lemon Ups (Sunshine) - #fff441
Do-si-Dos (Flame) - #ff830c
Tagalongs (Poppy) - #ff4438
Thin Mint (Girl Scouts Green) - #00b451
Toffee-Tastic (Teal) - #00b2be
Trefoil (River) - #1496d4
Samoas (Deep Purple) - #5c1f8b
S'Mores (Brown) - #763a16

Girl Scout Research Institute Research
When Do I need a Licensed Vendor for Merchandise?

Licensed Vendors must be used when merchandise is:

a.  For resale/profit

b.  To be given away at fee-based events or activities, including camp.

All promotional and marketing materials, products, and designs—both in print and online—must be GSUSA approved.

To utilize a licensed vendor, please send your info to Regina at rshaver@girlscoutshh.org

When Can I Use a Non-Licensed Vendor for Merchandise?

Registered Girl Scouts can use non-licensed vendors for printing or creation when merchandise is: 

a. Not for resale / profit

b. Not involving fee-based activities, including camp

c. For internal/staff needs, recruitment, promotions, program materials, gifts, awards, or recognitions. 

d. For troop/group/service units and purchased with group funds and given to every member at no cost.

Troop are free to use the logos as specifed below.

SU or Troop Website

While your local Girl Scout council (Girl Scouts Heart of the Hudson) has its own website, some Service Units within our council's jurisdiction choose to have websites of their own as well. If creating one, please adhere to these guidelines:

  • Include the GS Mission, Law, and Promise
  • Link to the GSHH Website
  • The Logo / Service Mark can be used with permission from council. E-mail jdonohue@girlscoutshh.org once your site is set up for review.
  • To use images of official insignia (including badges), e-mail trademarks@girlscouts.org 
  • Adhere to the Girl Scout Color Scheme. 

 

Creating Flyers / Handouts / Business Cards

Materials printed at home for the troop or Service Unit, or advertising a local event, can utilize the Girl Scout logo, service mark, trefoil, and other brand content without prior approval.

Any materials created for public consumption - such as a newspaper ad - must first be approved by the GSHH MarComm Department.

These recruitment flyers are editable and can be used by all. Please do not change the images, colors, logos, or fonts. Additionally, please feel free to utilise the DNA of a G.I.R.L. If you require additional assistance with a recruitment flyer please contact your Recruitment Manager or Customer Care. In order to have a recruitment flyer printed in large quantities, please put in your request at least 2 weeks before the date needed.

If you are printing them yourself, either print in color or in black and white on brightly colored paper.

Here is an editable template for business cards. Please add as much or as little personal or SU info to the card as you deem necessary. If you are having the cards printed by VistaPrint or another online source, here is an image file that fits requirements.

Facebook and Other Social Media

DO:

  • Follow GSHH on Facebook, Twitter, Instagram, and Pinterest
  • Share GSUSA and GSHH posts on your own personal pages / accounts or in your groups
  • Share photos and stories of your girls (with photo release permission)
  • Talk about your own GS Experience
  • Join groups for your Service Unit
  • Use Social Media to connect with the parents in your troops
  • Promote your FPS and Cookie Sale
  • Use as a resource to gather ideas, connect with volunteers across the country, and get feedback

DON’T

  • Believe everything you hear; double check your sources and ask if you have questions
  • Share personal information about yourself or your girls including addresses or meeting locations (unless it's in a closed private group)
  • Complain about a girl, troop, volunteer, or service unit problems where the world can see them
  • Include girl’s last names in posts
  • Air troop and SU problems for the world to see; complain about your parents or girls
How do I use the Council Logo / GS Logo?
  • The logo should appear on every flyer, letter, or product that communicates about Girl Scouts.
  • When centering the council servicemark, the full width should be centered. 
  • Margin and/or clearance area around the service mark is determined by the height of the “g” in the service mark itself.
  • Never change the configuration of the Girl Scout or council logo. 
  • The text portion should never be separated from the profiles.
  • Council servicemarks and acronyms should be used in the signature two-color lock-up: black and green. Text can be used in white when legibility is compromised. 
  • Council acronyms are shorthand for the full council name. These should only be used extremely sparingly and only in cases where the full council servicemark does not fit
  • Never use acronyms to speak to any audience that does not consist of current members of Girl Scouts Heart of the Hudson. 
  • The horizontal and vertical lockups have been created for maximum flexibility in small spaces and can be used interchangeably depending on the space available. 
Writing Letters

DO:

  • Have the girls write their own letters 
  • Deliver in person, in uniform, when possible
  • Explain what Girl Scouting, or the Bronze/Silver/Gold Award is as necessary
  • Write in first person and use an active voice
  • Double check for spelling and grammar errors
  • Get permission from Communications or Fund Development Department before using council's name and/or any GS logos. Letterhead can be provided upon request.

DON'T:

  • Use overly formal language
  • Ask for donations without approval from Fund Development
  • Ask for troop donations for anything other than a Higher Award

Please note: Girls should never be directly soliciting for funds; that’s contrary to NY State Law. If they are asking for donations for a Bronze, Silver, or Gold Award project, they should do so in person whenever possible, and bring someone over the age of 18 with them. They should get permission from our Fund Development dept. before doing this.

What Font Should I use?
  • The official font for Girl Scout communications, flyers, products, and presentations is the Girl Scout font.
  • If the Girl Scout font is not available, or you are preparing an editable (non pdf) document that will need to be viewed by people who may not have access to the Girl Scout Font, the official generic font is Palatino Linotype
  • Text should only be in black or white. 
What is the Best Way to Write About Girl Scouts?
  • Always use “Girl Scouts”—never “Scouts.”
  • Begin each level of Girl Scouts with “Girl Scout”-i.e., Girl Scout Daisy, Girl Scout Brownie, etc.
  • Girl Scouts as an organization is always singular, i.e., “Girl Scouts is the leading expert on girls’ healthy development.”
  • In talking about Girl Scout members, you can use a plural, i.e., “Girl Scouts in Dutchess County are selling cookies….” 
Servicemarks and Trefoils for Your Use
20_GS_RGB_HeartOfHudson_CouncilLockup_20_GS_ALASKA_CouncilLockup
20_GS_RGB_HeartOfHudson_CouncilLockup_20_GS_ALASKA_CouncilLockup_WhiteAndGreen
20_GS_RGB_HeartOfHudson_CouncilLockup_20_GS_ALASKA_CouncilLockup_White
20_GS_RGB_HeartOfHudson_CouncilLockup_20_GS_ALASKA_CouncilLockup_Black
GS_Heart_of_the_Hudson_acronym_RGB_vert
GS_Heart_of_the_Hudson_acronym_RGB_hor
Trefoil
Trefoil
Trefoil
PowerPoint Templates

Below are 2 power point templates for you to use for troop meetings, Service Unit meetings, or events. Each template has a PDF preview that you can view before downloading the Power Point file. To download the file, right click on the link and choose 'save as' to save to your computer and begin customizing the template. 

Updated Girl Scout Powerpoint Template - Girl Scout Font 

PDF Preview

Download Presentation (right-click, save as)

Update Girl Scout Powerpoint Template - PalatinoLinotype Font

PDF Preview

Download Presentation (right-click, save as)

Image Safety Guidelines

In order to keep girls safe, it's important to know whether or not you have permission to use images of our Girl Scouts! Most currently registered Girl Scouts and girls who have registered for staff-led Girl Scout events give permission to use images taken at Girl Scout activities to promote Girl Scouting. However, always be sure to check with troop leaders and parents in attendance.

If you are inviting a news reporter or videographer to your meeting / event, please make sure that all those who are in attendace are aware of their presence.

When non-Girl Scouts are invited to a private event, please be sure to get guardian consent before taking pictures of minors. 

Uniform Guide
Daisy Girl Scouts

The Daisy tunic is pictured above—vests are also available. Download the Daisy Uniform Guide (PDF).

Place your first Journey awards at the bottom of your tunic. As you earn additional Journey awards, work your way up. If your Journey awards and badges don't fit on the front of your tunic or vest, you can wear them on the back.

In addition to the standard white and blue option, Daisies may choose to wear a full uniform ensemble, which includes a beanie and leggings or a skirt. 

Daisy
Brownie Girl Scouts
Brownie

The Brownie vest is pictured above—sashes are also available. Download the  Brownie Uniform Guide (PDF).

Place your first Journey awards at the bottom of your vest. As you earn additional Journey awards, work your way up. If your Journey awards and badges don't fit on the front of your vest or sash, you can wear them on the back.

In addition to the standard white and khaki option, Brownies may choose to wear a full uniform ensemble, which includes a Brownie shirt, beanie, tie, skort, and socks or tights. 

Junior Girl Scouts
Junior

The Junior vest is pictured above—shashes are also available. Download the Junior Uniform Guide (PDF).

Place your first Journey awards at the bottom of your vest. As you earn additional Journey awards, work your way up. If your Journey awards and badges don't fit on the front of your vest or sash, you can wear them on the back. 

 

 

Cadette Girl Scouts
Cadette

The Cadette vest is pictured above—sashes are also available. Download the Cadette Uniform Guide (PDF).

Place your first Journey awards at the bottom of your vest. As you earn additional Journey awards, work your way up. If your Journey awards and badges don't fit on the front of your vest or sash, you can wear them on the back. 

Senior Girl Scouts
Ambassador

The Senior vest is pictured above—sashes are also available. Download the Senior Uniform Guide (PDF).

If your awards and badges don't fit on your vest or sash, you can wear them on the back.  

 

Ambassador Girl Scouts
Ambassador

The Ambassador vest is pictured above—sashes are also available. Download the Ambassador Uniform Guide (PDF).

If your awards and badges don't fit on your vest or sash, you can wear them on the back.  

These resources are available to leaders, Service Unit Teams, and current Girl Scouts in the Heart of the Hudson territory. All users must be currently registered and in good standing with the council. Failure to follow guidelines will limit permissions granted. 

Girl Scouts Heart of the Hudson reserves the right to update these policies on an on-going basis without prior notification. 

Ready for the adventure of a lifetime? Let's go! Learn more.
Ready for the adventure of a lifetime? Let's go! Learn more.
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